A $2.4 Billion Lesson All Innovators Should Heed
August 10, 2018 By Stephen Shapiro
ABSTRACT:
Being different is not the same as being differentiated. One of my mantras in business and in life is, “Just because you can, doesn’t mean you should.” Just because they could create a unique experience at the Revel that bucked the design used by every other casino, didn’t mean they should.
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