A Step-By-Step Guide To Create Quality Content

September 26, 2018 By Manchun Kumar

ABSTRACT:
Hope you are now aware about the step- to- step ways to create high-quality content.

ARTICLE TEXT:
Content Marketing has evolved and has held different meanings over the years. To engage people talking about your products and services, there is nothing best than high-quality content. For Example: In Facebook, we see hundreds, thousands of posts in our news feed but still, it is not complete though, whether you have hundreds or thousands of friends on the social network. Do you know?

70% of B2B marketers surveyed say they are creating more content this year than they did in 2016, according to the Content Marketing Institute.

Creating high-quality content is a way to stand out of the market. What Google says: content is of high quality when it’s over 1,000+ words. But is it really a true benchmark? Is it well enough to get high traffic? To be honest, we don’t think so. There are various steps needed to create high-quality content. In this today’s guide, we are going to explain them in detail.

How to Create Quality Content? Let’s have a look:

1). Define Your Content Marketing Goals:

How are you going to measure the success of your blog or campaign? Do you have a proper strategy for it? Is it conversions? Or is it new subscribers? Or is it app downloads or traffic? To develop your content marketing strategy, what really works, understands your goal early and starts working on it. According to us, what should be the major goal is getting email signups or free trial signups. Attracting new readers to your blog (content), then converting them into email subscriber’s help us to determine the average conversion rates. It will help you in analyzing how many readers or listeners, viewers, users; you need to attract to the content you're publishing, in order to hit your signup goal.

2). Always Research well, good Content doesn’t have a Backlog of Content Ideas:

The thing that decides your content is unforgettable and high quality is your content ideas. If it is according to your customer’s choice, they will obviously spread it out and will appreciate it as well. There are numerous ways to develop content ideas that will fit best with you. The first one is checking your competitors’ sites to see what type of content is working for them. Well, if you don’t find it much helpful. Then we have another way as well. You can go for a tool like BuzzSumo that can help you see what’s popular on any site of your choice.

3). Be clear up with the idea of content Formatting:

It's up to you how you use Blog posts, videos, podcasts, infographics in your content strategy. Do not forget to add these four things in your content to make it different from others:

  • Emotion: What exact emotions you want your customers to feel.

  • Change: how your content is changing the people? Does it change them in a way that will help your brand?

  • Alert: once you are done with the above two, how you are going to tell your audience about something new?

  • Share: how your audience is going to tell other people about your products or services?


Now how to create good blog posts? What are the things you can add in it to make it look superior to your competitors' website?

The first and major step is to create a backbone of your whole content idea. Start with the small introduction and add the major thinkable things into it, like how, where and why. If you are writing about products do not forget to add things to consider before purchasing a slot.

The next step is to add references, images, statistics, and quotes to your content. You need to back it up if you are claiming something in your blog post.

The next part of the plan is to make your content better from your competitors. To think about how to make your content no 1 on the Google first page should be your priority. Add more images, links, anyhow make it look perfect from others.

What is the most important part of your content strategy? Well, it’s the Headline. People click the thing that looks the most attractive to them.

Do you know the importance of a featured image? A featured Image can alone give you 18% more clicks, 89% more favorites, and 150% more retweets on Twitter. So do not forget to add a good featured image to your content.

4). Start working on Your Blogs if You Haven’t started yet:

if you are not indulged yet in thinking of creating your own Blog, it’s high time to think about it. Are you still in doubt? What are you wondering though? It seems difficult to you we guess. Well, do not worry. Today there are plenty of resources from where you can go for ready-to-use platforms to fully customizable templates for setting up your own website. But first, decide whether you want to use someone else platform or want to create one for you? It means would you like to go for a blog in WordPress, which we prefer or a ready-to-go content management system like Squarespace, or are you planning to host your content on an external domain such as YouTube or podcasts? The choice is yours. All of them carries some merits and demerits with them. Well, we will suggest starting from your own domain and kicking your best piece of writing with a WordPress Powered Blog.

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