Innovation Articles

By Andreia Vaz

Why Innovation Needs Chaos


Unlike managers, creative people do not think in a systematic way. They favor a chaotic approach - so there's always going to be an element of chaos when working in a creative team. A creative idea is not the endpoint of an ordered process and it will not necessarily be thought through to the bitter end. There's actually something really beautiful about this and it needs to be nurtured, because it's absolutely critical for innovation to succeed.