So you’re convinced that investing in innovation is a good thing to do but you’re not sure that you are getting good value from your investment. You’ve seen over a dozen articles on innovation in the last year alone – typically these focus on a few iconic examples (such as Apple, eBay, or P&G) – but some of the advice is conflicting and you wonder how applicable it really is to your industry. You might be thinking that some of your innovation management practices need improvement but there seems to be little empirical evidence or reliable benchmarks about what really does and doesn’t work.
Arthur D. Little’s 8th Global Innovation Survey can help you address these problems. We’d like to share some initial findings with you and invite you to benchmark yourself against your industry peers.
[READ THE ARTICLE]