Innovation Articles

By Bill Buxton

How to Think Outside the Box


“If one of the purposes of design and innovation is to improve our lives—for business, artistic, or familial purposes—then design that does not consider the larger social, cultural, and physical ecosystem is going to miss the mark.” 

In an observational article about exponential thinking and invention Bill Buxton, a scientist of design for Microsoft, talks about the importance of getting your head outside the box when innovating.