Increasingly, though, significant players in their industries such as General Electric, Mondelēz International, Johnson Controls and Siemens have incorporated OI as a core process – not just for discrete situations. Instead of cracking the doors to R&D just enough to allow the rest of the world to peek in, they’ve flung them wide open. As a result, innovation flows through their organizations and powers them forward on a daily basis. How did they get comfortable with being so transparent? What did they realize that many of their competitors do not?
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