Innovation Articles

By Evan Katz

Emerson Spartz is Moneyballing Innovation


As I listened to dozens of cutting-edge speakers talk about how they’re doing innovation in most leading corporations today, I can’t help but think we’re still in the pre-Moneyball era. Sure, we’re trying to put structures around our innovation teams and get customer feedback at every step of the way, but at the end of the day this stuff is still largely based on our intuition. “We heard this from the customers, so this is our best guess at what satisfies their needs.” Sometimes we’re right. Usually we’re not.