Implementing open innovation requires a shift in mindset and a change in culture. It requires individuals to be open for external ideas and to share knowledge. This is not the way innovation is managed traditionally. For individuals to behave in a way that fosters open innovation, support from the top management seems to be crucial. Is this really the case? Or are top executives too far away from the action when it comes to innovation and open innovation?
An article from the founder of Open Innovation, Harvard professor Henry Chesbrough, on the crisis facing pharmaceuticals. With $50 billion in expiring patents the industry is struggling to develop new pharmaceutical products. The stakes are high for the corporations, employees, and the practice of medicine. Chesbrough relays how open innovation should be used to accomplish industry goals.