Innovation Articles

By Jan Swetzoff

Linda A. Hill on the Creative Power of the Many


Imagine you asked two teams to tackle the same challenge, and the groups came back to you with entirely different proposals. Would you instinctively green-light the one that seemed more promising? Or would you allow both teams to play out their approaches for some time (maybe even years) before deciding how to proceed?

Successful leaders of innovation would make the second choice.