Innovation Articles

By Jeff de Cagna

Associations Unorthodox: Collaborate Everywhere


Throughout most of the 20th century up to the present day, the headquarters office has been a visible symbol of association importance and success, as well as a proud showcase of organizational history. Yet while having a central location to house face-to-face staff and voluntary activity offers certain benefits, the association headquarters also can be the physical embodiment of the bureaucratic inertia and risk aversion that too often slows the pace of organizational progress, especially in the areas of strategy and innovation. Meanwhile, as previously mentioned, there are billions (and counting) of smartphones and tablet devices in use worldwide. As the adoption of these mobile tools accelerates, and new social work arrangements such as co-working grow more popular, associations will need to adapt to collaborate with highly connected “on the go” generations of stakeholders capable of interacting on the fly from everywhere, all the time.