Designers approach each challenge as if there is unique solution. The approach to creation taken by a design oriented individual is completely different then the business minded, who are all facts and numbers. Designers have the ability to mould the world around them and for that reason we are seeing more bottom line design innovators work their way into the controlling chairs of the companies they have helped build from the ground up.
In a news article posted on the new media design website http://www.triplepundit.com, Lil Tyding, discusses and gives examples of popular Designers that have found themselves holding the controlling reigns. She discusses the possibility of Designer thought, where design innovation becomes business innovation, and why this is the direction of the future.
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