Innovation Articles

By Malcolm G. Tyson

How Do You Define INNOVATIVENESS? Getting it Wrong Could Cost You


Underlying an innovative culture driven by an innovative leader is innovativeness. Innovativeness drives business growth by increasing innovation opportunities. What is the blind spot that some leaders just can’t seem to uncover to dependably produce innovations that have commercial success? In this post, we’ll discuss a more practical definition of innovativeness and how to apply it to sales and business growth.