Innovation Articles

By Mareike Möhlmann, Ola Henfridsson

What People Hate about being Managed by Algorithms


Companies are increasingly using algorithms to manage their remote workforces. Called “algorithmic management,” this approach has been most widely adopted in gig economy companies. For example, ride-hailing company Uber substantially increases its efficiency by managing some three million workers with an app that instructs drivers which passengers to pick up and which route to take.