Innovation Articles

By Naseem Javed

The Supremacy of Innovation


Corporations engaged in innovation and seeking image supremacy must embrace both sides of the equation: the hard asset issues, like productions, material and costs along with soft asset issues, like vision, creative ideas combined with hidden talents blended with desires and emotions.

There is a serious lack of three dimensional modeling for soft issues, like innovative thinking and the dimensions of the core vision itself enveloping all production issues. These image supremacy rules challenge current methods and offer checklists to assess the need of newer, softer and special agenda-centric approaches.