Innovation Articles

The Innovative Power of Criticism

Unlike design thinking and crowdsourcing, which rely on the art of ideation, my process is rooted in the art of criticism. Instead of soliciting early input from customers and other outsiders, it engages a company’s own employees. It helps them articulate their individual visions and then compare and discuss their contrasting perspectives in order to distill them into a handful of even better proposals. The views of outsiders are sought only at the end.
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