Most entrepreneurs dream of making the kind of disruptive innovation that not only lifts their business but also changes the world. Apple’s iPod and the iTunes service changed the music industry. Netflix changed the movie rental business. Starbucks changed coffee from a beverage to an experience. Each of those companies started out as a small business with a big idea.
But innovations can also come in baby steps. Consider incremental improvements which can extend the life of a product.
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