Brainstorming vs. Braincalming
July 19, 2015 By Mitch Ditkoff
ABSTRACT:
If you work in a big organization, small business, freelance, or eat cheese, there's a good chance you've participated in at least a few brainstorming sessions in your life. You've noodled, conjured, envisioned, ideated, piggybacked, and endured overly enthusiastic facilitators doing their facilitator thing. You may have even gotten some results. Hallelujah! But even the best run brainstorming sessions are based on a questionable assumption -- that the origination of powerful, new ideas depend on the facilitated interaction between people. You know, the "two heads are better than one" syndrome.
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