Data from 3.5 Million Employees Shows How Innovation Really Works
October 9, 2017 By Dylan Minor, Paul Brook, Josh Bernoff
ABSTRACT:
Sales and marketing were once disciplines ruled by emotions. But somewhere along the way, we recognized that they were based on definable pipelines and applied technology to manage those pipelines. Today you can put a corporate dashboard in place to manage them and tweak the settings to try to boost your results. What if we applied the same thinking to innovation?
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