Finding a Lower-Risk Path to High-Impact Innovations
June 13, 2016 By Joseph V. Sinfield, Freddy Solis
ABSTRACT:
The pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations — by viewing initial applications as “lily pads” that a company can reach before leaping to the next market.
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