How to Choose the Ideas Your Company Should Invest In
February 1, 2012 By Scott Anthony
ABSTRACT:
Collecting ideas, and brainstorming is part of exercising innovation- possibly the most important part, because an idea is the grounding that great innovation can be built upon. However, weeding through an abundance of creative ideas to land on a good idea can at times be a struggle. What makes a good idea? How do you determine what ideas your company should invest in.
Harvest business review contributor and instructor Scott Anthony offers up some useful tips in evaluating the value of a new concept- suggesting a three stage plan to help you better assess your ideas worth.
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