How to Outsmart the Crowd

May 3, 2015 By Greg Satell

There’s comfort in numbers, so it’s easy to go along with the crowd. However, crowds are often stupid. Simply going along with them can lead us horribly astray.

In the 1950’s, Solomon Asch, a prominent psychologist at Swarthmore College, conducted a series of conformity experiments that shed light on our capacity to go along with the crowd. The design of the study was simple, but ingenious.


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