Innovation: Action That Could Be Considered a Ridiculous Error in Judgement
July 28, 2014 By Tim Kastelle
ABSTRACT:
The whole issue with innovation is that we can’t know in advance if it’s going to work or not. If we know it will work, it’s not innovation, it’s just a financial decision. Many of the struggles that people have with innovation comes from this – we want certainty. But if we’re going to innovate, we must actively seek out uncertainty.
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