Innovation is cultural design
Innovation has become a cultural object: when techology gets obsolete, beauty brings protection.
New design frameworks have been crafted to reach this goal, leading to a culture of innovation, accelerating knowledge circulation, enhancing the collective and interactive aspect of design: designing "with" rather than designing "for".
To innovate is to change while remaining yourself: in this path, just like culture, innovation is never as strong as when it opens and connects.
See attached file Attached files:Innovation is cultural design N Bry Nov 2011.doc