Innovation is cultural design

November 18, 2011 By Nicolas Bry

Innovation has become a cultural object: when techology gets obsolete, beauty brings protection.

New design frameworks have been crafted to reach this goal, leading to a culture of innovation, accelerating knowledge circulation, enhancing the collective and interactive aspect of design: designing "with" rather than designing "for".

To innovate is to change while remaining yourself: in this path, just like culture, innovation is never as strong as when it opens and connects.

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Innovation is cultural design N Bry Nov 2011.doc

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