Innovation: Snake oil, placebo or wonder drug?

ABSTRACT:
Innovation has become for many people a magic elixir, capable of solving a whole host of problems. Declining revenues? Innovation! Falling market share? Innovation! As if we don't need to worry about the underlying reasons for business challenges, only focus on innovation as a cure-all for everything. I purposely titled this blog post snake oil, placebo or wonder drug, because there's a necessary and ongoing debate about what innovation is.

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