Innovation: We'll Know It when We See It

July 27, 2015 By Jeffrey Phillips

Those of you who can remember old U.S. Supreme Court rulings will recognize the title. A Supreme Court justice, on ruling about pornography and when and where it could be published, recognized that in order to rule on its commercial availability, the court would have to define what pornography was. The justice was rumored to have said that he couldn't define it, but he knew it when he saw it. Unfortunately many corporations use the same approach to innovation. They expect great results, but don't know how to define what they want. In the absence of a destination, any road you take will get you where you are going.


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