Innovators Will Win with Seamless Experiences
February 15, 2017 By Jeffrey Phillips
ABSTRACT:
Innovators often create technologies or products, which have interesting capabilities or features, but rarely do they think through the actual use of the products and understand how they fit in with other products, services, infrastructure, channels and data that exist in a customer's life. These new products are often interesting but not "seamless" - customers encounter challenges when attempting to use these new solutions in their everyday settings.
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