It All Began with Balls

September 27, 2013 By Mitch Ditkoff

ABSTRACT:
Most companies begin on a shoe-string -- under-funded, under the gun, and under the radar. The company I co-founded in 1986, Idea Champions, was no exception.

Clearly, we'd have to do something different if we were going to distinguish ourselves from the 600 other companies vying for the same customers.

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