Learn from the Best: Google’s 9 Principles of Innovation (Part 2 of 2)
September 13, 2016 By Robert Brands
ABSTRACT:
Ship and iterate. This innovation principle is the updated version of former Google executive Marissa Mayer’s 2008 “innovation, not instant perfection” innovation principle.[1] “Ship and iterate” means to ship your products out to market early and often rather than waiting until they are absolutely perfect to take them to market.
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