Powerful Innovation Relies on Weak Signals and Forces

June 24, 2014 By Jeffrey Phillips

ABSTRACT:
For a long time I've wondered if we don't pay far too much attention to the obvious aspects of innovation - brainstorming, ideas, trends, etc - and pay far too little attention to the connective activities and culture that moves ideas through an integrated workflow. It's easy to focus on and celebrate activities and definitive results.

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