Seamless Experience - Innovation's Holy Grail

ABSTRACT:
When people talk about innovation they talk too expansively and without good definitions. Innovation always reverts to whatever Apple did recently, whatever cool new technology or product someone produced. We need to move beyond talking about innovation to actually doing more of it, and when we do it we need to do it with purpose and intent. But beyond that we need to move beyond this narrow definition of innovation - a new product or service - to a much more expansive definition of innovation possibilities.

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