The Wrong Answer can be the Right Answer
February 6, 2014 By Paul Sloane
ABSTRACT:
A good way to start a brainstorm is to deliberately look for wrong answers. Set the challenge and then ask people to think of crazy ideas which are just plain wrong. Then take some of the more outrageous wrong ideas and kick them around. People will be outside their comfort zone and they will approach the original challenge from a new perspective. Each crazy notion can be provocative and stimulating. What is more each wrong answer is itself the answer to a different question. Sometimes these different questions are more interesting than the original challenge.
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