Using the Innovation Pipeline to Drive Growth & Address Failure

September 4, 2013 By Matt Hunt

For many business leaders, failure is a four-letter word. Traditional management theory has conditioned us to run our companies under the philosophy that failure isn’t an option.

Often times with failure comes punishment or even termination from the organization but as innovation leaders we know that failure is the more likely outcome. How can we rationalize these two radically distinct perspectives?
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