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CafePress: It's All About You

Breakthrough:
Since its inception in 1999, CafePress has established itself as the #1 online destination for personalized gifts.

Business:
CafePress, United States

The Story:
CafePress is for people who love sharing their passions with others. Since its inception in 1999, CafePress has established itself as the #1 online destination for personalized gifts. With a community of more than 7 million users, 13 million unique visits per month, and a catalog of over 300 million products, CafePress is where folks from all walks of life gather online to create, sell and buy “print on-demand” products. From your favorite t-shirts, posters for your bedroom wall, bumper stickers on your car, sweatshirt hoodies to keep you warm during the cold winter days, or mugs for your morning coffee – they’re here to let you express your interests.

CafePress is a global and growing network with millions of independent shopkeepers and members in addition to corporate stores and licensed properties. Some of these major accounts include American Idol, Mad Men, Smithsonian Institute, the Twilight Series, Dancing with the Stars, LOST, UNICEF, Garfield, Peanuts, Grey’s Anatomy, Desperate Housewives and Saturday Night Live just to name a few. And the best part? A majority of these branded products are created by CafePress users themselves

In the latter half of 2010, CafePress took to the streets and started up their own trio of brick-and-mortar stores in the city of Louisville, Kentucky where their production facilities are located. By taking their business to the offline world, CafePress has effectively reached out and empowered local groups, teams and companies to harness and express their creativity. Each design speaks to what they are most passionate about – a political cause, a to-die-for film, an obsessive hobby, or even a funny (or flirty) thought.

It doesn’t matter if you’re a Republican or a Democrat, love Star Trek or Star Wars, a carnivore or a vegetarian. One thing is clear: CafePress is the trusted source to express yourself through merchandise because at CafePress, it’s all about you and your passions.

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