Problem Solver
Bruce Cotton
Here is what clients & colleagues have said:
· “…a fountain of ideas, and contributing a dimension that none of us on the team have. Your positive nature, and soft assertiveness is greatly appreciated.”
· “…an intelligent, insightful, honest person who is candid, hard working and highly competent. He produced nationally recognized television..”
· “…I trust your judgment so much more than a lot of those expensive California consultants. You are versed on so many fronts, and are so able to offer advice on such a wide range of thought tracks or subjects. I would trust your insights and skills in any venue…”
· “…His ideas are based on good, solid educational practices, and are refreshing in this time of doing it quicker and cheaper…”
· “…His outstanding ability to think outside the box while acknowledging challenges and obstacles head-on is nothing short of remarkable, placing his clients in the position of being ahead of the curve…”
· “…a fountain of ideas, and contributing a dimension that none of us on the team have. Your positive nature, and soft assertiveness is greatly appreciated.”
· “…an intelligent, insightful, honest person who is candid, hard working and highly competent. He produced nationally recognized television..”
· “…I trust your judgment so much more than a lot of those expensive California consultants. You are versed on so many fronts, and are so able to offer advice on such a wide range of thought tracks or subjects. I would trust your insights and skills in any venue…”
· “…His ideas are based on good, solid educational practices, and are refreshing in this time of doing it quicker and cheaper…”
· “…His outstanding ability to think outside the box while acknowledging challenges and obstacles head-on is nothing short of remarkable, placing his clients in the position of being ahead of the curve…”
Areas Bruce Cotton is Knowledgeable in:
Resort development, healthcare, medical marketing, spa marketing, new business development. Media - radio, TV, online. Turn around situations.
Techniques Bruce Cotton Uses:
Project management - virtual/online, phone, physical visits
Design charettes - determining best use for a project, helping to create the vision
Pulling together resources, and managing the execution
Design charettes - determining best use for a project, helping to create the vision
Pulling together resources, and managing the execution
Bruce Cotton's Problem Solving Skills:
- facilitate/moderate design charettes for projects
- project manager, concept development, brand development, new business development, marketing, Internet marketing
Bruce Cotton's Problem Solving Experience:
- · Branding, and introduction of one of the most successful senior living centers, with assisted living as well as Alzheimer facility
· Crisis PR management
· Creation of client online social membership network websites
· Complete branding and introduction of a new Cancer Treatment Center
· Multi year work for the largest home health agency in NC
· Multi year work for the 6th largest hospital in NC
· Robust hospitality website development w/ reservation & cross promos
· Multi year work with the 5th largest county government in NC
· National public service campaigns
· Ongoing nurse recruitment campaigns - · Complete branding and roll-out/introduction of an Open Heart Surgery Center
· Offshore marketing for resorts, second home communities, as well as product introduction into the US market from international locations
· Re-branding/complete retool of a reputation challenged high-end national club, and rebooting their membership sales
· Complete branding and roll-out of a new Labor and Delivery (LDRP) Patient Tower
· National online banner, search and display placement and campaigns
· Branding, budgeting, and complete national marketing campaign and sales of multiple high-end resort and second home communities
· Marketing campaigns for diagnostic centers, outpatient medical centers, psychiatric facilities, and other non-hospital based medical services