Problem Solver
Michelle Johnston
I believe that every problem has a solution; sometimes it's only the answers we don't like. One needs to look beyond the knee-jerk "yes, but" reaction to explore the merits of ideas presented and mine for the nuggets that can lead to your next great solution.
Areas Michelle Johnston is Knowledgeable in:
Single Moms, Mothers, Self-Publishing, Consumer Packaged Goods, Culinary Arts, Gardening, Psychology, Education.
Techniques Michelle Johnston Uses:
Osbourne-Parnes model of Creative Problem Solving.
Ideas To Go, Inc.'s Forness Thinking
Ideas To Go, Inc.'s Forness Thinking
Michelle Johnston's Problem Solving Skills:
- Communications
- Concept Writing
- Promotions
- Marketing
- Ethnography
- Focus Group Moderation
- Consumer Insights
- Branding
- Positioning
- Product Development
- Ideation Facilition / Creative Problem Solving
- Market Research
- Project Management
- Curriculum Development
- Consumer Trends
- Author
Michelle Johnston's Problem Solving Experience:
- As a Sr. Innovation Process Facilitator with Ideas To Go, I designed and lead over 450 successful idea generation sessions for Fortune 500 clients across industries, including consumer packaged goods, food & beverage, hospitality, pharmaceutical, insurance & financial services, media, telecommunications, and healthcare. Projects focused on identifying and developing consumer insights into actionable solutions. Topics included new products/services, positioning & branding, promotions, restaging, packaging, prototype refinement, naming, and applications of technologies.
• Translated client business needs, articulating project objectives and identifying opportunity areas through a Client Needs Assessment to create an effective ideation plan.
• Trained cross-functional client teams in ITG’s Forness ™ model and guided them through the ideation process.
• Moderated over 150 focus groups & expert panels.
• Recruited and trained Florida Creative Consumers® associates.