Innovative People

Patrina Mack

I help companies and research scientists align their innovation with the greatest market potential to make inspired business choices. I identify what drives customer purchase behavior as well as what will impede adoption. This arms you with the knowledge to make your scientific discovery or newly envisioned product succeed in the marketplace. I work with you to create a sustainable technology roadmap aligned with your vision to commercialize your technology either through your own company or by finding a corporate acquirer.

How I help you solve Technology Commercialization challenges:

Ensure your target market is large enough to justify pursuing
Identify real, often unstated, customer needs your technology can address
Determine the solutions customers want and at what price points
Design products that are easy to sell and support
Identify the optimal organization for launching your business

Key areas of domain expertise include ICT, cleantech, medical devices.