Paul Munkholm

Areas Paul Munkholm is Knowledgeable in:

Techniques Paul Munkholm Uses:

Paul Munkholm's Problem Solving Skills:

1. Creative Problem Solving
2. Strategic Planning
3. Naming
4. Concept Development
5. Consumer Insights
6. New Markets/Targets
7. Brainstorming
8. Trends
9. Demographics
10. Lifestyle

Paul Munkholm's Problem Solving Experience:

1. A medical client was looking for ways to grow...I renamed his practice and developed a line of products to fall under this brand name, along with a series of books. The overall aim is to become a national brand.
2. A major ice cream company was looking for new categories to enter. I develop successful concepts and names for the brand.
3. A leading vacation destination brand was looking for a name for a line of bath products. By looking at the brand's equity I developed an umbrella brand that immediately resonated with the parent brand and the targets.
4. Facilitated a naming session for a major B2B research company to rename one of its research products. Successfully developed a name that spoke to points of differentiation and gave the product an edge in a crowded market.
5. Developed a comprehensive approach to creativity and innovation that is clear to people of all ages and skill levels and applicable to businesses, small and large.
6. Co-facilitated a three day brainstorm for a global liquor brand, developing product and promotion ideas.
7. Co-facilitated a three day brainstorm for a national detergent brand, developing new product concepts as well as names.