Modified Creative Problem Solving (CPS).
Paul Munkholm's Problem Solving Skills:
Creative Problem Solving
Paul Munkholm's Problem Solving Experience:
A medical client was looking for ways to grow...I renamed his practice and developed a line of products to fall under this brand name, along with a series of books. The overall aim is to become a national brand.
A major ice cream company was looking for new categories to enter. I develop successful concepts and names for the brand.
A leading vacation destination brand was looking for a name for a line of bath products. By looking at the brand's equity I developed an umbrella brand that immediately resonated with the parent brand and the targets.
Facilitated a naming session for a major B2B research company to rename one of its research products. Successfully developed a name that spoke to points of differentiation and gave the product an edge in a crowded market.
Developed a comprehensive approach to creativity and innovation that is clear to people of all ages and skill levels and applicable to businesses, small and large.
Co-facilitated a three day brainstorm for a global liquor brand, developing product and promotion ideas.
Co-facilitated a three day brainstorm for a national detergent brand, developing new product concepts as well as names.