Problem Solver

Paul Munkholm

Paul Munkholm

Areas Paul Munkholm is Knowledgeable in:

Consumer goods, media, entertainment, consumer trends, consumer technology, packaged goods.

Techniques Paul Munkholm Uses:

Modified Creative Problem Solving (CPS).
Lateral Thinking

Paul Munkholm's Problem Solving Skills:

  1. Creative Problem Solving
  2. Strategic Planning
  3. Naming
  4. Concept Development
  5. Consumer Insights
  6. New Markets/Targets
  7. Brainstorming
  8. Trends
  9. Demographics
  10. Lifestyle

Paul Munkholm's Problem Solving Experience:

  1. A medical client was looking for ways to grow...I renamed his practice and developed a line of products to fall under this brand name, along with a series of books. The overall aim is to become a national brand.
  2. A major ice cream company was looking for new categories to enter. I develop successful concepts and names for the brand.
  3. A leading vacation destination brand was looking for a name for a line of bath products. By looking at the brand's equity I developed an umbrella brand that immediately resonated with the parent brand and the targets.
  4. Facilitated a naming session for a major B2B research company to rename one of its research products. Successfully developed a name that spoke to points of differentiation and gave the product an edge in a crowded market.
  5. Developed a comprehensive approach to creativity and innovation that is clear to people of all ages and skill levels and applicable to businesses, small and large.
  6. Co-facilitated a three day brainstorm for a global liquor brand, developing product and promotion ideas.
  7. Co-facilitated a three day brainstorm for a national detergent brand, developing new product concepts as well as names.