Amrita Lal's Problem Solving Skills:
Amrita Lal's Problem Solving Experience:
I started a bouncy castle company in NZ, designed and imported the castles, drove and managed marketing channels, built loyalty database and strategized direction of company.
I have managed 3 large-scale FMCG brand relaunches, covering packaging design, TVC, Digital & Social, PR & Influencer and Sampling. In the most recent campaign, the brand grew in value +11%, and brand penetration increased by +5.1pp for the year.
I implemented brand and customer value research across influential customer groups to understand key brand and value drivers and make recommendations on key initiatives to drive sales.
I led largest annual activation through best-in-class marketing campaign in-store and online for one of the world's largest FMCG companies. The campaign contributed the most value to the category with sales of over £7m, and +10% year on year growth.