Business Problems, Marketing & Branding problems, Sales problems.
Techniques Arjun Soman Uses:
Observation, Data Analysis, Focus Group
Arjun Soman's Problem Solving Skills:
Branding & Marketing
Arjun Soman's Problem Solving Experience:
To improve the sales of a new product in a retail store. It was a consultancy project.
I asked the retailers to keep the products at an offer price in the shopping cart itself. So people who took the shopping cart did not resist to keep the product back, as it was in an attractive price.