Problem Solver

Giuseppe Di Bono

Techniques Giuseppe Di Bono Uses:

Brainstorming;
TRIZ Technique;
SWOP Technique;
PEST Technique.

Giuseppe Di Bono's Problem Solving Experience:

  1. I developed and patented the first gadget ever launched by Reckitt Benckiser in the Fabric Care Category (carpet cleaning system).
  2. I developed a brand-new approach to the development of packaging and gadgets in FMCG industry through the implementation of 3D modeling and printing as a first step for preliminary evaluation of the idea.
  3. I developed and patented a new coating and the process to apply it on bleach-sensitive ingredients (e.g., enzymes) in order to allow their addition in oxygen bleach-based products.
  4. I developed a patented dispensing valve for liquid laundry additive whose main characteristic is to be mould in just one piece.