Areas Katie Arnup is Knowledgeable in:
social media strategy, web design and strategy, user experience
Techniques Katie Arnup Uses:
Strategic planning, project goals and timelines, stakeholder discussions and engagement, user testing and feedback, A/B testing, prototyping.
Katie Arnup's Problem Solving Skills:
- organizing
- campaign planning
- content strategy
- information architecture
- web design
- design
- writing
- social media strategy
- social media
- internal communications
- layout and publication
Katie Arnup's Problem Solving Experience:
- I wrote press releases, letters to politicians, op-eds, and liaised with media/politicians/stakeholders to get coverage.
- I wrote and formatted a newsletter sent by email to roughly 9,000 subscribers. I also wrote campaign-specific targeted e-blasts.
- In carrying out the campaign, I produced materials and press releases for the campaign; worked with contractors to produce campaign videos, graphics, infographics, and swag for the campaign; reached out to other organizations for funds and campaign engagement.
- I developed and implemented a social media strategy while creating engaging web cont. Wrote & designed engaging campaign e-blasts.
- I developed and implemented a campaign plan and timeline for a public awareness campaign.
- I maintained and adapted a membership database and integrated it with other solutions to improve the organization's functionality.