Problem Solver
Luke Battye
Areas Luke Battye is Knowledgeable in:
Behavioural economics, social psychology, design thinking, rapid prototyping
Techniques Luke Battye Uses:
Applied behavioural insights / behavioural economics
Lego Serious Play (LEGO Group's innovation methodology)
Google Ventures 5 day design sprint process (rapid prototyping of digital solutions and validating solutions with customers)
Design Thinking / Human-Centred Design
Lego Serious Play (LEGO Group's innovation methodology)
Google Ventures 5 day design sprint process (rapid prototyping of digital solutions and validating solutions with customers)
Design Thinking / Human-Centred Design
Luke Battye's Problem Solving Skills:
- Behaviour Design
- Behavioural insights
- Design Sprints
- Prototyping
- Customer Insight
- Customer Interviews
- Behavioural Economics
- Facilitation
Luke Battye's Problem Solving Experience:
- I helped the world's largest Stadium Operator apply behavioural economics to shift buying behaviour across millions of consumers to drive an uplift in revenue of 7% and gross profit margin of +3%
- I helped the UK's leading food and beverage operator identify a behavioural insight that was preventing customers from using a new, preferred, payment technology. The solution we developed using this insight has lead to a 10x increase in customers using the preferred payment technology.
- I helped the British Red Cross use applied behavioural economics to prototype 8 new ways to generate donations for crisis campaigns in one day with a crowdsourced team of 40 psychologists. The charity has taken 4 solutions through to testing.
- I helped an £800m professional services firm redesign their end-to-end customer experience, building a transformation roadmap that allowed them to secure £1m investment from the board to initiate a 3 year programme of change