Problem Solver
Mir Khan
Areas Mir Khan is Knowledgeable in:
Saudi Arabia
United Arab Emirates
Kuwait
Oman
Bahrain
Qatar
Yemen
United Arab Emirates
Kuwait
Oman
Bahrain
Qatar
Yemen
Techniques Mir Khan Uses:
Crest, Colgate, Closeup & Signal toothpastes' shares were flat over last 12 years. MY objective was to give a break through and increase Crest shares in Saudi Arabia. I analyzed historical retail audit data, each of the brands activities, and consumers habits and attitude towards oral care category.
Crest distributions across lower trade were weaker versus competitions as well as awareness and penetration among Asians were significantly low.
We managed to achieve our objective in 6 - 9 months campaign through media, promotions and beefing up the distribution in lower trade.
Crest distributions across lower trade were weaker versus competitions as well as awareness and penetration among Asians were significantly low.
We managed to achieve our objective in 6 - 9 months campaign through media, promotions and beefing up the distribution in lower trade.
Mir Khan's Problem Solving Skills:
- Consumer & Market Researches
Mir Khan's Problem Solving Experience:
- I worked for Procter & Gamble Jeddah as Consumer & Market Research Analyst/Manager.
I worked across multiple FMCG categories on all types of qualitative and quantitative researches, from the study design to the supervision on the questionnaire development, field executions/data collections, analysis, summarizing/reporting.