Innovative People

Tracy Laverty

Hi my name is Tracy Laverty and I love Innovation. I have a unique background and enjoy solving challenging problems.

Currently I am working on a research team studying Radical Innovation. We study Bayer Material Science, Corning, DSM, GE, John Deere, Moen, Pepsico, Rubbermaid. We interview these companies to gain insights in how to deal with employees that are in the Innovation function . In addition, I am studying the networks of people involved in Innovation.

In addition, I specialize in developing opportunities and emerging markets by identifying potential products and services. Assess market competition by comparing the company’s products and services to competitor’s products and services. Offer recommendations concerning the nature and scope of present product lines by appraising new product or service. Evaluate customers’ current and future needs for product and service pricing by utilizing market research.