The refrigerator and upright freezer has ROTATING SHELVES.
The units are designed partially round to accommadate the rotating shelves which can be aesthetically pleasing as well. Most people are basically lazy and do not like to dig in a refrigerator or freezer. They just put things where it's convenient, in front, and forget about items in the rear. This design allows convenient access to all foods. Helps to prevent freezer burn as well.
Problem this idea/invention addresses:
This invention helps consumers save money by allowing convenient access to all foods. It is also easy to clean.