Apr-26-14
Inspired by the way a water fowl's feathers will repel water, the Ecorepel solution can keep fabrics dirt-free through several washings.
The Ecorepel coating is made of paraffin wax—the same material used for years by sailors to treat their clothing—but this new version is cleaner and will last longer. The solution is made of long, honeycomb-shaped paraffin molecules that will form a lattice over each fabric fiber, repelling water while still allowing airflow. Coating the clothing involves dipping the individual pieces into the paraffin solution, wringing out the excess solution and then baking the coated garment at 300⁰F. The Ecorepel will wrap around the separate fibers as it dries, and it can stand up to repeated washings and rough wear.
Levi’s will debut Ecorepel this summer on its 511 Commuter Jeans and a denim jacket.
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