October 2008

Sometimes it’s easy to get caught within the bounds of where an accepted solution “should” come from.  We need to look a the tools that we are given,  and get creative not just with the solution, but with the tools themselves.

The following concerns a question in a physics degree exam at the University of Copenhagen.  The story goes like this: Read the rest of this entry »

A colleague wrote to me today.

I wanted to bounce a premise off you. The Ad Club asked me to lead a workshop in December around a topic. I proposed “Better Brainstorming in Today’s Idea Economy.”

What I like is that brainstorming is something everyone takes for granted and something everyone believes they’re good at. But as we know, there are good sessions and bad sessions. If you had to list the top 3-5 factors in successful brainstorming sessions, what would they be?

I gave my friend my first-thing-in-the-morning, top-of-my-head response. I’ve polished it up a bit and it’s below. Read the rest of this entry »