Posts Tagged: traditional advertising

2012 Marketing Forecast: More Crowdsourcing

Have traditional television adverts had their day? Seethu Seetharaman, professor of marketing at Washington University in St. Louis predicts that 30 second television commercials and full page magazine ads will wane as more use is made of crowdsourcing, Internet viral campaigns and product placement. In a story by his university’s newsroom he says, “Traditional expensive… read more »