traditional advertising

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Have traditional television adverts had their day? Seethu Seetharaman, professor of marketing at Washington University in St. Louis predicts that 30 second television commercials and full page magazine ads will wane as more use is made of crowdsourcing, Internet viral campaigns and product placement.

In a story by his university’s newsroom he says, “Traditional expensive advertising is no longer effective given all the clutter, as well as the emergence of technologies, like digital video recorders, that block the ads from even being viewed, much less absorbed, by consumers.”

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