Books to inspire, inform and guide you.

What Would Google Do?

By Jeff Jarvis
Jarvis, columnist and blogger about media, presents his ideas for surviving and prospering in the Internet age, with its new set of rules for emerging technologies as well as industries such as retail...
[BUY NOW FROM AMAZON.COM]

Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation

By John Winsor
Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powe...
[BUY NOW FROM AMAZON.COM]

Building the Value Machine: Transforming Your Business through Customer-Backed Innovation

By Peter Cheverton
This book responds directly to some the most significant issues in today’s business environment: How can we identify the right key accounts, and how can we work more closely with them? How can we b...
[BUY NOW FROM AMAZON.COM]

Wired for Innovation: How Information Technology is Reshaping the Economy

By Erik Brynjolfsson, Adam Saunders
Starting in 1995, productivity growth took off in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created the ...
[BUY NOW FROM AMAZON.COM]

Innovation Passport: The IBM First-of-a-Kind (FOAK) Journey From Research to Reality

By Mary Jo Frederich, Peter Andrews
Mary Jo Frederich manages IBM's Industry Solution Lab (ISL) and First-of-a-Kind (FOAK) Program. As FOAK manager, she brings IBM researchers and customers together to test tomorrow's innovations agains...
[BUY NOW FROM AMAZON.COM]

Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom

By Dorothy Leonard-Barton, Walter C. Swap
Deep smarts are the engine of any organization-as well as the essential value that individuals build over their careers. Distinct from I.Q., this type of expertise consists of practical wisdom: accumu...
[BUY NOW FROM AMAZON.COM]

When Sparks Fly: Harnessing the Power of Group Creativity

By Dorothy Leonard-Barton, Walter C. Swap
Want to fire up creativity in your company? When Sparks Fly just might be the fuel you're looking for. Dorothy Leonard and Walter Swap describe a method that can help people become more innovative and...
[BUY NOW FROM AMAZON.COM]

Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation

By Dorothy Leonard-Barton
Leonard-Barton, a professor of business administration at Harvard Business School, asks why some companies are better than others at successfully developing new products. To answer that question, ...
[BUY NOW FROM AMAZON.COM]

The New Influencers: A Marketer's Guide to the New Social Media

By Paul Gillin
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations...
[BUY NOW FROM AMAZON.COM]

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

By Paul Gillin
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the pe...
[BUY NOW FROM AMAZON.COM]

Influence: The Psychology of Persuasion

By Robert B. Cialdini
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your p...
[BUY NOW FROM AMAZON.COM]

Leadership the Hard Way: Why Leadership Can't Be Taught - And How You Can Learn It Anyway

By Dov Frohman
Leadership the Hard Way presents a method of living and working that can truly facilitate the learning of leadership. Their method shows how to go against the current, fight conventional wisdom, and e...
[BUY NOW FROM AMAZON.COM]

Outside Innovation: How Your Customers Will Co-Design Your Company's Future

By Patricia B. Seybold
How dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make. Reading line: The 8 Roles Customers Play in Trend–Setting Companies The ...
[BUY NOW FROM AMAZON.COM]

The Customer Revolution

By Patricia B. Seybold, Ronni T. Marshak
It used to be that developing customer relationships in a mass-market economy didn't matter. All a successful company had to do was make products that people generally liked--build it and they would c...
[BUY NOW FROM AMAZON.COM]

Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond

By Patricia B. Seybold, Ronni T. Marshak
Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com. Drawing on cas...
[BUY NOW FROM AMAZON.COM]

BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands

By Martin Lindstrom, Patricia B. Seybold
An international marketing research firm spent one year studying the habits of children 8 to 14 years old (dubbed tweens) in 11 countries to determine their relationships with brand-name products and ...
[BUY NOW FROM AMAZON.COM]

The Collaborative Work Systems Fieldbook: Strategies, Tools, and Techniques

By Jill Nemiro, Laurie Broedling
"Increasingly, high-performing institutions are integrating team-based approaches into their organizational designs. The Collaborative Work Systems Fieldbook is the best reference text available for s...
[BUY NOW FROM AMAZON.COM]

The Handbook of High Performance Virtual Teams: A Toolkit for Collaborating Across Boundaries

By Jill Nemiro, Michael M. Beyerlein, Lori Bradley, Susan Beyerlein
The Handbook of High-Performance Virtual Teams is an essential resource for leaders, virtual team members, and work group leaders. The editors provide a proved framework based on five principles for w...
[BUY NOW FROM AMAZON.COM]

Funky Business Forever: How to Enjoy Capitalism

By Jonas Ridderstrale, Kjell Nordstrom
Funky Business tells us that difference rules, and difference comes from the way people think. In this world, we can no longer do "business as usual" - we need funky business. With its fresh think...
[BUY NOW FROM AMAZON.COM]

Karaoke Capitalism: Daring to Be Different in a Copycat World

By Jonas Ridderstrale, Kjell A. Nordstrom
We all know that the rules by which business is conducted have changed. But by how much? The dot.commers who threw out the playbook and tried to reinvent everything crashed and burned. "Back-to-ba...
[BUY NOW FROM AMAZON.COM]