Books on Innovation and Creativity

Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel

By Robert G. Cooper, Scott J. Edgett
Companies are experiencing a shortage of game-changing ideas that drive growth. This is a ‘how to’ book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and ...
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Brainsteering: A Better Approach to Breakthrough Ideas

By Keven P. Coyne, Shawn T. Coyne
Change the way you think about new ideas by steering your creativity in new and more productive directions. Ideas. Whether the goal is to create a billion-dollar business, fix a broken process, red...
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Explaining Creativity: The Science of Human Innovation

By Keith Sawyer
Explaining Creativity is an accessible introduction to the latest scientific research on creativity. The book summarizes and integrates a broad range of research in psychology and related scientific f...
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Creativity Triggers Are For Everyone: How To Use Your Inventiveness To Brighten Your Life

By Ed Glassman
Welcome to the fun world of creativity and an 8-step problem-solving ladder (Chapters 9-17) to help you solve problems creatively. This book brings together the modern creativity triggers that provide...
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The Little Black Book of Innovation: How It Works, How to Do It

By Scott D. Anthony
Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social proble...
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Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition

By Stephen M. Shapiro
What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong ...
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Econovation: The Red, White, and Blue Pill for Arousing Innovation

By Steve Faktor
Over the last 20 years, China fed our zombie-like appetite for iPhones, Prada and Snuggies. At the same time, its biggest customer, the US, found itself in debt, under-educated, and covered with recre...
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Relentless Innovation: What Works, What Doesn’t--And What That Means For Your Business

By Jeffrey Phillips
Given today’s business landscape—increasing customer demand, global competition, lower trade barriers—being good isn’t enough. This groundbreaking guide provides the knowledge and tools you ne...
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Innovation You: Four Steps to Becoming New and Improved

By Jeff DeGraff
In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets result...
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Winning at Innovation: The A-to-F Model

By Fernando Trías de Bes, Philip Kotler
Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Winning at Innovation presents a groun...
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Reinventing Discovery: The New Era of Networked Science

By Michael Nielsen
In Reinventing Discovery, Michael Nielsen argues that we are living at the dawn of the most dramatic change in science in more than 300 years. This change is being driven by powerful new cognitive too...
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The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct

By Francis Cholle
A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making,...
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Unlocking Energy Innovation: How America Can Build a Low-Cost, Low-Carbon Energy System

By Richard K. Lester, David M. Hart
Energy innovation offers us our best chance to solve the three urgent and interrelated problems of climate change, worldwide insecurity over energy supplies, and rapidly growing energy demand. But if ...
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Knowledge Integration and Innovation: Critical Challenges Facing International Technology-Based Firms

By Christian Berggren, Anna Bergek, Lars Bengtsson, Jonas Soderlund, Michael Hobday
Technology-based firms continue to compete primarily on innovation, and one continuously required to present new solutions to an exacting market. As technological complexity and specialization intensi...
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Where Good Ideas Come From: The Natural History of Innovation

By Steven Johnson
Johnson--writer, Web guru, and bestselling author of Everything Bad Is Good for You--delivers a sweeping look at innovation spanning nearly the whole of human history. What sparks our great ideas? Joh...
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One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

By Stephan Key
For as long as you can remember, you’ve had a dream. You’ve longed to see your product idea come to fruition so you never have to work for anyone else again. Stephen Key has been living this dr...
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Innovation in a Reinvented World, + Website: 10 Essential Elements to Succeed in the New World of Business

By Dee McCrorey
A step-by-step guide to the 10 essential and practical skills a business needs to innovate and thrive in uncertain times The reinvented world of business will profoundly impact America's leaders an...
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

By Eric Ries
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ...
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The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

By Teresa Amabile, Steven Kramer
What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable p...
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Creative Thinkering: Putting Your Imagination to Work

By Michael Michalko
Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Best-selling creativity expert Michael Michalko shows that in every field ...
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