The Designful Company: How to build a culture of nonstop innovation

By Marty Neumeier

Branding guru Marty Neumeier understands that we are all very busy, so he crafts his books to make a big impact in less than 200 pages. His previous bestsellers, The Brand Gap and Zag are provocative, informative, and inspirational books that I use every semester in the Marketing class I teach. Like his previous books, The Designful Company is a lesson in simple, clear, and beautiful presentation, and the contents are a powerful complement to his earlier ideas.

"If a business is really a decision factory, then the presentations that inform those decisions determine their quality," says Marty. But a change in presentation approach is only a small part of the transformation. This book is about how to kick-ass though a greater understanding of your potential for creative collaboration.

I highly recommend The Designful Company. Even seasoned marketing, branding, and design pros will find the book an inspirational refresher with concrete ideas. And if this is your first Marty Neumeier book, you'll be blown away. Wonderful, fresh content and a little book that is a visual tour de force.
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